“Everything speaks” or, C-CAP Alumni Get Coached by the Marketing Masters

Friday, May 9th, 2014

Neuberger Berman

“Marketing is like baking,” explained Neil Siegel, Chief Marketing Officer of Neuberger Berman. A dozen C-CAP alumni are nodding, at rapt attention. “In cooking you can improvise, right? But baking and marketing are scientific. They use precise formulas based on research and extensive problem-solving.”

In the appreciative silence, you can hear it: the sound of a dozen young minds being blown.

Insight was in no short supply on Thursday, May 1st when C-CAP alumni were invited to Neuberger Berman’s corporate headquarters to take part in a skills-based volunteer project on Marketing and Branding designed and executed by Neuberger Berman employees.

Neuberger Berman is an investment management firm with a 75-year history. Each year in May, Neuberger Berman takes a week to give back. They call it a “Celebration with Service” and C-CAP was so honored to be one of its beneficiaries in 2013 and again in 2014.

After an introduction by C-CAP President Susan Robbins and an inspirational marketing overview by Neil Siegel, C-CAP alumni and Neuberger Berman employees engaged in focused discussions around four themed tables: Clients, Competitors, Branding, and Modern Marketing/Social Media. Some alumni had come with specific ideas or products they wanted to learn how to market; others were learning how best to market themselves to employers.

We learned techniques, tools, and troubleshooting processes. One of the biggest takeaways? Pay attention to the big picture of what you’re creating: your brand is the result of everything you put out there in the world, from your customer interactions to your targeted marketing and beyond. In other words, “Everything speaks.” Focus on three main descriptors of your brand and integrate them into everything you do.

C-CAP Alumni Association President Larry Purvis closed out the meeting thanking Neuberger Berman for their generosity and insight, and inviting alumni to join the Alumni Association meeting that afternoon. The next Alumni Association event will be a Speed Networking event; stay tuned for details about when and where!

On behalf of our alumni who attended and all the other alumni who will benefit from their knowledge, we’d like to extend a big THANK YOU to our friends at Neuberger Berman for a truly beneficial and illuminating morning!

 

Stay tuned!

Hampton Roads, Virginia Scholarship Competition

Thursday, May 1st, 2014

HR with text
On Friday, April 25th at the beautiful Stratford University, Virginia Beach Campus, 14 high school seniors competed in the C-CAP Cooking Competition for Scholarships in Hampton Roads, Virginia; on Saturday, April 26th at The Westin Virginia Beach Town Center, 14 high school seniors rose and walked to the podium to receive scholarships from C-CAP President Susan Robbins, Founder Richard Grausman and C-CAP Hampton Roads Director Tammy Jaxtheimer totaling over $461,000.

Students were graded on knife skills, techniques in the kitchen, sanitary food handling, taste, timeliness, and dish presentation by our illustrious judges:

Through these generous awards, C-CAP students will be attending a range of post-secondary institutions including Culinary Institute of America, Culinary Institute of Virginia, Johnson & Wales University, Monroe College, Robert Morris University, Stratford University, Tidewater Community College and many others. One lucky student will also train through the Colonial Williamsburg Foundation Culinary Apprenticeship.

Six very talented junior competitors were awarded scholarships to attend Johnson & Wales University Career Explorations, one junior competitor will attend Culinary Institute of Virginia Summer Camp, and one junior will attend Monroe College Boot Camp!

To the universities and organizations that donate — we couldn’t do this without your very generous support!

To our senior scholarship winners: Amanda Baden, Marissa Brokaw, Elijah Cash, Kayla Dandridge, Katie Daoust, Chelsi Davis, Alexis Greer, Maria Meacher, Hailey Morris, Zoe Parker, John Ruane, Brandon Staton, Taylor Sterling, Tracey Vaughan —

We cannot wait to see what you will accomplish next! Best of luck in college and remember, “once you’re in C-CAP, you’re in C-CAP for life!”

Next up: alumni learn from Neuberger Berman volunteers how to market themselves and their businesses, Hampton Roads alum and C-CAP/Daniel Boulud scholarship winner James Daversa heads to the Institut Paul Bocuse, and LA gears up for their final competition!

Stay tuned!

Philadelphia Scholarship Competition

Friday, April 25th, 2014

Philly Awards

On Friday, March 28th at Drexel University in Philadelphia, seventeen high school seniors competed in the C-CAP Cooking Competition for Scholarships; on Wednesday, April 23rd at The Skyline Room of The Free Library of Philadelphia, seventeen high school seniors rose and walked to the podium to receive scholarships from C-CAP President Susan Robbins, C-CAP Philadelphia Program Director Victoria Grant and Culinary Coordinator Keri Fisher totaling over $267,000.

Students were graded on knife skills, techniques in the kitchen, sanitary food handling, taste, timeliness, and dish presentation by our illustrious judges:

 

Through these awards, C-CAP students will be attending a range of post-secondary institutions including the Art Institute of Philadelphia, Culinary Arts Institute at Montgomery County Community College, Culinary Institute of America, JNA Institute of Culinary Arts, Le Cordon Bleu, Monroe College and many others.

To the universities and organizations that donate — we couldn’t do this without your very generous support!

To our senior scholarship winners: Dwayne Brooks, Jr., Brittany Clancy, Patricia Flamer, Regine Franklin, Dustin Giles, Nazir Hanible, Mary Jackson, Marquis Leonard, Jami McIvor, Abdul Muallem, Kenneth Naulty, Maria Nunez, Tiffany Santos, William Sheehan, Lakia Silver, Destiny Sturgis, and Jasmine Terrell—

We cannot wait to see what you will accomplish next! Best of luck in college and remember, “once you’re in C-CAP, you’re in C-CAP for life!”

Next up: Final Competition and Awards Breakfast in Hampton Roads, Virginia.

Stay tuned!

New York Scholarship Competition

Saturday, April 19th, 2014

JFR_5834 (1)

On Wednesday, March 26th at the Institute of Culinary Education, twenty-one high school seniors competed in the C-CAP Cooking Competition for Scholarships in New York; on Friday, April 11th at The Pierre Hotel, twenty-one high school seniors rose and walked to the podium to receive scholarships from C-CAP President Susan Robbins and Founder Richard Grausman totaling over $575,000.

Students were graded on knife skills, techniques in the kitchen, sanitary food handling, taste, timeliness, and dish presentation by our illustrious judges:

 

Through these awards, C-CAP students will be attending a range of post-secondary institutions including Culinary Institute of America, Institute for Culinary Education, International Culinary Center, Johnson & Wales University, Monroe College and many others.

14 junior competitors were awarded scholarships to attend Monroe College Boot Camp this summer.

To the universities and organizations that donate — we couldn’t do this without your very generous support!

To our senior scholarship winners: Sarah DeJesus, Jocelyn Figueroa, Frankie Gil, Robert Guarneri, Malica Lampley, Jennifer Luna, Sofia Mendoza, Sara Montesdeoca, Yamel Pena, Anthony Perea, Isa Pichardo, Danielle Rivers, Kariann Rodriguez, Edrei Rojas, Uriah Thompson, Angel Torres, Hipolito Torres, Charles Tripoli, Barbara Tylko, Melanie Vives, and Shi Lin Wong—

We cannot wait to see what you will accomplish next! Best of luck in college and remember, “once you’re in C-CAP, you’re in C-CAP for life!”

Next up: Final Competitions and Awards Breakfasts in Philadelphia

In the meantime — looking for the perfect Easter recipe for this weekend? Look no further! C-CAP Founder Richard Grausman recommends this traditional French recipe from his cookbook French Classics Made EasyNavarin D’Agneau (French Lamb Stew). Check it out here! Planning to make it? Send pictures, comments, or questions to Mr. G at info@ccapinc.org!

(Can’t get enough of Mr. G’s recipes? For a limited time you can get the e-version for only $2.99. All book royalties go to C-CAP!)

Stay tuned!

Chicago and Maryland Scholarship Competitions

Friday, April 11th, 2014

On Saturday, April 5, 2014 at the Washburne Culinary Institute, 20 high school seniors competed in the C-CAP Cooking Competition for Scholarships in Chicago. On Monday April 7th, 20 high school seniors rose and walked to the podium at The Signature Room to receive scholarships from C-CAP President Susan Robbins and Chicago Director Nicola Copeland totaling more than $550,000.

MDDC[3]

Students were graded on knife skills, techniques in the kitchen, sanitary food handling, taste, timeliness, and dish presentation by our illustrious judges:

Through these awards, C-CAP students will be attending a range of post-secondary institutions including Art Institute of Las Vegas, Culinary Institute of America, French Pastry School, The International Culinary Schools at The Art Institutes, Johnson & Wales University, Joliet Junior College, Kendall College, Le Cordon Bleu, Lexington College, Monroe College, New England Culinary Institute, Robert Morris University, and Washburne Culinary Institute.

Ten juniors were awarded scholarships to attend ARAMARK Nutrition Camp, three juniors won scholarships to Washburne Culinary Institute Culinary Arts Camp, two juniors won scholarships to Kendall College Overnight Camp and one junior will make her way to New Rochelle this summer for Monroe College Boot Camp!

 

Meanwhile in Prince George’s County, MD…

On Saturday, March 29th, 2014 at Oxon Hill High School, 12 high school seniors competed in the C-CAP Cooking Competition for Scholarships in Prince George’s County, Maryland/D.C. This past Wednesday, on April 9th, those 12 high school seniors accepted scholarships from C-CAP President Susan Robbins, C-CAP MD/DC Program Coordinator Yvette Williams and Chef Coordinator Troy Williams totaling over $215,000.

Their judges included:

  • Chef Richard Brooks, Executive Chef at Old Glory BBQ
  • Chef Troy Williams, GM of Food Service, Howard University Hospital, C-CAP MD Chef Coordinator
  • Basia Davis*, Manager at Old Glory BBQ, C-CAP DC Alumni ’08′
  • William Hoover*, Garde Manger at St. Regis in DC, C-CAP MD Alumni ’11′
  • Susan Robbins, C-CAP President
  • Alex Olsen, C-CAP NY Culinary Coordinator

Through these awards, C-CAP students will be attending a range of post-secondary institutions including the Art Institute of Atlanta, Art Institute of Washington, The Culinary Institute of America, Culinary Institute of Virginia, and Le Cordon Bleu.

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To the universities and organizations that donate — we couldn’t do this without your very generous support!

To our senior scholarship winners in Chicago: Shaqueal Blakeley, Kwan Brown, Ashley Cannon, Josselyn Castro, Miriam Chavez, Darrell Crawford, Sade Donald, Ruthie Eldridge, Juan Fernandez, Zainab Ganiyu, Alejandro Gonzalez, Bianca Huerta, Jasmine Huerta, Marina Nava, Christian Popoca, Justin Purnell, Jennifer Ramirez, Christina Rivera, Nyree Smith, Laura Taylor —

To our senior scholarship winners in Prince George’s County: Marcelino Ramos, Niyyah Small-Graham, Joe McCuley, Owen Warren, Jr., Tirrell Brown, Adrian Stewart, Jasmine Lewis, Brittany Arbaugh, Naya Elder, Mosina Jordan-Hawkins, Bionna Polk, Ni’asia Van De Cruze, De’von Profitt —

We cannot wait to see what you will accomplish next! Best of luck in college and remember, “once you’re in C-CAP, you’re in C-CAP for life!”

Stay tuned!

A Healthy Dose of C-CAP: From Weekday Lunch to Sunday Supper

Friday, April 4th, 2014

Plated entriesWho remembers school lunch? Do you remember it for its exciting flavor combinations, its healthful benefits, and its overall deliciousness? Probably not. Neither do students in C-CAP Philadelphia’s Randolph Technical High School — but they’re working to change all that.

In districts where most of the students are eligible for free lunch, the quality of that lunch is no small matter. Through the Culinary Voice competition in partnership with the city’s Get Healthy Philly and the Philadelphia School District, C-CAP students Nyshiera Jones, Siani Jackson, and Nyiah Robinson, under the guidance of Chef Instructor Erik LeBlanc, put their culinary training to the test. The task? Create a healthy, delicious recipe that costs less than $1.20 a plate, uses ten or fewer ingredients, can be made in six steps and within 40 minutes, is nutritious and only uses ingredients found in the District’s supply kitchens. Some might feel daunted, but not these intrepid young women! They created a recipe for a Soul-Food Chicken Wrap that knocked the socks off the judges — including chefs Kevin Sbraga of Sbraga and The Fat Ham, Nathan Lingle from the Ritz Carlton, and Delilah Winder from the Center for Culinary Enterprise. The winning team was awarded the opportunity to intern in the judges’ kitchens. Their wrap will be served in their own cafeteria this year — and next year it will make its debut in high school cafeterias citywide!

It may be one small wrap for school lunch, but it’s a giant leap forward for school lunchkind. Get the recipe here.

Competing dishes; Randolph’s winning wrap is on the right

Competing dishes; Randolph’s winning wrap is on the right

Last week while C-CAP President Susan Robbins and Founder Richard Grausman traveled to Arizona to witness and reward the amazing work of our C-CAP students there, in New York, a C-CAP alum and scholarship winner was rewarded in a different way.

On Sunday, March 23, the James Beard Foundation held their 6th Annual Friends of James Beard Benefit, a Sunday Supper at Chelsea Market. The event, which transforms Chelsea Market’s concourse into one long supper table serving a farm-to-table, multi-course dinner to 270 guests, featured top chefs from all over the country — and C-CAP alumna Wendi Velazquez. Wendi won the James Beard Foundation matching scholarship through C-CAP last spring and it allowed her to achieve her dream of attending the Culinary Institute of America. It also earned her a place at the table for the Sunday Supper event. C-CAP National Communications Director Joyce Appelman recognized Wendi as a true representative of deserving students whose lives C-CAP helps to transform. It was a wonderful evening of amazing food, great company, and gratitude to our friends who help to make a difference in the lives of students like Wendi.

Wendi Velazquez, Susan Ungaro and others at JBF Sunday Supper

Wendi Velazquez, Susan Ungaro and others at JBF Sunday Supper

Final Competitions and Awards Ceremonies are still in full force across the country. Next week we’ll come back to you with good news from Chicago and Maryland/D.C. That sounds like a great reason to —

Stay tuned!

Arizona Dreamin’; or C-CAP making dreams come true in AZ

Friday, March 28th, 2014

On Saturday, they cooked. On Sunday, they rested. And on Monday, the door to their futures opened.

C-CAP AZ Competitors

Have you ever watched someone’s dreams come true? C-CAP had just that pleasure at the C-CAP Arizona Awards Breakfast this past Monday. Twenty-nine high school seniors competed in the C-CAP Cooking Competition for Scholarships in Arizona; twenty-nine high school seniors rose and walked to the podium to receive scholarships from C-CAP President Susan Robbins, Founder Richard Grausman, and Arizona Director Jill Smith totaling over $460,000.

Students were graded on knife skills, techniques in the kitchen, sanitary food handling, taste, timeliness, and dish presentation by our illustrious judges:

Through these awards, C-CAP students will be attending a range of post-secondary institutions including Arizona Culinary Institute, Le Cordon Bleu, Classic Cooking Academy, Art Institute of San Francisco, Art Institute of Colorado, Art Institute of Phoenix, Monroe College, Culinary Institute of America, Scottsdale Community College, Pima County Community College and Johnson & Wales University.

Ten juniors were awarded scholarships to attend Le Cordon Bleu Master Chef Class and one lucky student will make her way to New Rochelle this summer for Monroe College Boot Camp!

To the universities and organizations that donate — we couldn’t do this without your very generous support!

To our senior scholarship winners: Yulissa Acosta, Denise Aguayo, Brandon Alger, Joshua Allred, Esmeralda Arriaga, Dillon Bethune, Matthew Brietweiser, Zachary Bryerton, Jenna D’Agostino, Andy Delgado, Rebecca Estrada, Morgan Goss, Megan Kientiz, Kristen Kuehn, Jennifer LaBadie Bailey, Luis Magallon, Cristina Martinez, Abby McCallum, Danielle McKnight, Alondra Molina, Sierra Noel, Ana Osuna, Armani Peoples, Patricia Raya, Bryan Sanchez, John Silva, Leonel Sosa, Bryn Timmis, and Anthony Warren —

We cannot wait to see what you will accomplish next! Best of luck in college and remember, “once you’re in C-CAP, you’re in C-CAP for life!”

C-CAP AZ Competitors (Hats)

Next up: Final Competitions and Awards Breakfasts in Chicago and Maryland/D.C.

Stay tuned!

Zagat knows what you should be doing on Sunday…

Friday, March 14th, 2014

It’s National Pi Day. It’s almost St. Patrick’s Day. Are you in the mood to party? Then party for a good cause! If you’re in the Chicago area, then you won’t want to miss the Culinary Futures Chicago Cocktail Hour and Silent Auction this Sunday, March 16th from 5:30-7:00 at The Chicago Housewares Show! Even the Zagat guide agrees it’s an event not to miss!

Culinary Futures Chicago

Guests will enjoy dishes prepared and served by C-CAP students from nine Chicago High Schools, plus a selection of fine wines and locally crafted beers. Looking to get your groove on? The dance band The Umami Players will be there to keep the tunes flowing. And there’s even a silent auction where you can bid on exciting prizes!

Culinary Futures Chicago, formerly known as the Gourmet Housewares Scholarship Foundation, was created to fund scholarships for disadvantaged students in C-CAP. This fundraiser has helped fund 10 full and partial culinary school scholarships to date under its former name, the Gourmet Housewares Scholarship Event. So the only question is:

How many scholarships will they be able to fund this year with your help?

Culinary Futures Chicago 2

Buy your tickets here, and —

Stay tuned!

“But it wasn’t a dream. It was a place. And you, and you, and you, and you were there.”

Monday, March 10th, 2014

Benefit Collage 1

On Tuesday night, C-CAP had its most successful benefit to date.

42 top chefs.

75 C-CAP alumni and students.

800 guests.

Over 35,000 tasting plates served.

Over 1 million dollars raised.

We couldn’t have done it without you.

For being there and for helping us make dreams come true,

 THANK YOU.

Benefit collage 5

Benefit collage 6

How We Do What We Do

Friday, February 28th, 2014

How We Do (2)

Carlton McCoy struggled in his violent D.C neighborhood, where he was mugged twice before the age of fifteen. With a C-CAP scholarship and a drive to succeed, Carlton is now one of the youngest Master Sommeliers in the world, and only the second African American.

Joshua Partlow (Chicago) struggled in school, hoping to complete high school and barely dreaming of college. Through C-CAP, Joshua earned a scholarship to Johnson & Wales University where he earned an MBA. He is now an Executive Chef of a restaurant group in Boston.

Lasheeda Perry (Philadelphia) struggled in her home situation, one of eight children born to a single mother. Sometimes breadwinner, sometimes homeless, Lasheeda found a haven in C-CAP. With a C-CAP scholarship to Johnson & Wales University, Lasheeda has received a top-notch education, traveled the world, and has a stellar career as a Pastry Chef in corporate dining.

Alums like Rigo Salas (LA), Lester Walker (NY), Cesar Gutierrez (NY) and Brother Luck (AZ) cite C-CAP as their way out of a dangerous and increasingly violent street life. One of our C-CAP Chicago schools has been featured on national public radio for the extreme amounts of violence its students experience. C-CAP is the promise of a safer, more hopeful future.

C-CAP grads are chefs, sous chefs, cooks, mixologists, sommeliers, flavorists, entrepreneurs, chocolatiers, and restaurateurs. C-CAP grads work in restaurants, hotels, resorts, corporate dining, front of house, back of house and everywhere in between. They work across the United States and across the world.

C-CAP alumni are becoming Executive Chefs/Pastry Chefs, like Mykel Winterstine (Hampton Roads) at the Metropolitan Club in D.C. and opening their own restaurants, like Jared Porter (Arizona) with The Clever Koi in Phoenix. This year, C-CAP formed an alumni association to address the maturing needs of our alumni as they reach new heights.

Each year, we hold more job training and internship programs to give more students experience in the workforce. Each year, students are hired from those internships, giving them that first foothold in the industry and C-CAP is there to guide them through their careers. Each year, more students realize the dream of a college education they thought was beyond their reach. And each year, with your help, we hold a benefit that allows us to fund these programs: in New York, in LA, in Chicago, in D.C./Maryland, Arizona, Philadelphia and Hampton Roads, Virginia.

This is how we do what we do.

It may be one day — but it makes a whole year of wonderful happen.

We hope to see you there.

(For stories on more alumni, click here. To buy tickets to the benefit, click here.)

Stay tuned!

 

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Careers through Culinary Arts Program (C-CAP) is a national not-for-profit and 501 (C) (3) tax-exempt organization.
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